Significant part of an economy is driven by the tourism and leisure service sectors, each with its own challenges and characteristics.

Tourism, a national industry for countries like Greece and Bulgaria, as well as others that compete in the global tourism market, is a multi sectoral, stakeholder intensive, capital demanding and people driven industry.

As such, the challenges faced by the tourism sector typically involve:

  • increase of demand for existing tourist services
  • development of new products and services
  • improvement of the operational and financial performance of sector enterprises
  • upgrade of the product offering key constituents (i.e. human resources, technology, infrastructure).

The most influential driver in relation to the above challenges is the tourist experience, which derives from the integration of a diverse set of interactions that are part of a tourist’s visit to a destination life cycle, such as: travel, accommodation, recreational, commercial or service engagement, etc.

As a result of the above, addressing the sector challenges involves a broad mandate that may include: strategy development and operationalization, as well as action implementation across a number of key areas, both at the national or regional administration (macro) and the enterprise (micro) level, i.e.:

  • Administration (macro) level: policy development, legislation, regulation, funding, capacity and infrastructure development
  • Enterprise (micro) level: strategy development, business planning, organizational and operational restructuring, human resources, technology and infrastructure development, project management and corporate finance services

PLANET BULGARIA has been actively involved in tourism to support, in the above context, national and regional administrations as well as enterprises in Greece and abroad (Bulgaria included), while our internal capabilities are significantly strengthened through the collaboration with prominent sector experts (local and international), as well as leading advisory and other professional services firms.